So you have decided to sell your home. Before you make another move, consider carefully your choice of real estate agent when selecting someone to sell your home.
Many people consider selling their home on their own, this is of course an option, however it is something which should be carefully thought about. In todays ever changing real estate market, unless you are going to invest some serious marketing dollars and hire a real estate attorney as well as make selling your home your full time job, it is far better to hire an agent!
But, do you choose and agent or a REALTOR®?
There is a difference between a regular licensed Real Estate agent and a REALTOR®. Only around half of real estate agents are Members of the National Association of REALTORS® and can use the designation “REALTOR®”. Which means that they have access to the most current tools and information from the National Association of Realtors and subscribes to their strict code of ethics.
REALTORS® have access to the Multiple Listing Service and will use this to market your home, the MLS (for short) is THE largest property database where buyers begin their home search and agents look for the latest properties for sale.
When it comes to selecting a REALTOR® you should look for one with the following qualities:
Experienced in Modern Marketing Techniques
Let’s face it, with over 90% of home searches by buyers beginning online, there is no question that sellers need to have a tech savvy agent with a top notch website!
Motivated & Professional
You need an agent that is motivated to help you succeed and has a professional approach in selling your home. These agents will develop a detailed marketing plan and go ahead and execute it.
Knows your local market
Using an agent that understands the intricacies of the local market will pay you dividends as they will know how to market your home better, how to price your home more effectively and know what makes your local market tick.
Your REALTOR® will take care of all of the legal paperwork involved in the transaction and when helping you price your home will undertake what is called a Comparative Market Analysis where a detailed report about your property and a realistically achievable price is produced based on recent sale and listings in your neighborhood. When an offer is made on your home your agent will also assist you in the negotiation process to help draw up a workable contract between you and the buyer.
In short, sellers should always hire a REALTOR® to represent their interests as the sellers agent.
Thinking of selling? Contact our team today for professional real estate advice!